1. Don’t Underprice Your Services
Don’t sell yourself too cheap. Know what you are worth and how much you need to earn per day to reach your annual business targets. While you might price yourself l
ower when you are starting out and trying to build a portfolio, you should not price yourself to low in the long term.
And don’t fall into the trap of trying to compete solely on price. Clients who choose a freelancer based on price alone are in trouble anyway. And you will always lose out in the long run. Either you will be undercut on price yourself, or you will end up working for less than you are worth.
Price yourself competitively in your market, but know where your limits are. In your sales efforts it is very important to give your clients a reason other than price to choose you for the job.
And if it comes to it, be prepared to say to your client, “You know, I could quote a lower price in order to win this project, but I do not believe I could deliver the value you require at that rate. And I am not willing to take shortcuts on the quality of work I deliver and the quality that you require on this project.”
If you cannot communicate professionally you will never go far as a freelance consultant. In fact, when it comes to getting freelance jobs and maintaining your reputation as a freelancer, your communication skills can have just as much to do with it as your technical expertise. 
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